The Future of America’s Past

CLIENT: Field Studio / VPM / PBS
ROLE: Freelance Art Director & Designer
SERVICES: Creative Direction, Art Direction, Design

The Future of America’s Past is a new docu-series that takes viewers to the sites of complex and evocative chapters in American history, exploring how these events have shaped our country as well as how they affect us today.

Production company Field Studio reached out to me to develop a brand for their new program, looking to develop something that felt decidedly different than most of what you see on public television. I designed a full brand identity including logo, color, typography, and graphic elements for the show. The brand comes to life on screen through motion design, creating a look that is contemporary and lively, yet earnest and thoughtful.