Branding Concept - La Perla

Inspired by the cuisine, culture, and history of my newly adopted home of Mobile, Alabama, I wanted to create a branding concept for a boutique oyster bar. La Perla takes notes from the gritty downtown oyster bars of the 20s and 30s, as well as the city’s historic Spanish roots, and combines them with the contemporary enthusiasm of Mobile’s recent oyster farming renaissance. The brand design is bold, clean, and contemporary, yet rooted in a historical context.