Macy’s Holiday
CLIENT: Macy’s
ROLE: Freelance Art Director
SERVICES: Art Direction, Creative Direction
How do you celebrate the holidays in the middle of a pandemic? By giving thoughtful gifts that mean more. To highlight Macy’s vast amount of gifts at a variety of price points, we created relatable scenarios that are familiar for all of us this year. We embraced the nature of this year’s celebrations, and found the perfect gifts to pair with everyone on your list.
COPYWRITER: Rachel Block
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GROUP CREATIVE DIRECTOR: Ken Erke
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AGENCY: Major Behavior
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COPYWRITER: Rachel Block | GROUP CREATIVE DIRECTOR: Ken Erke | AGENCY: Major Behavior |