A World With More Winners
CLIENT: Illinois Lottery
ROLE: Art Director
SERVICES: Creative Direction, Art Direction, Pre Production, Production, On Set Art Direction, Post Production
The Illinois Lottery came to us to develop spots that promoted their newest scratch off tickets that are "stuffed with prizes." Looking to get across the idea that more prizes means more winners, we created a surreal, dreamy, fun world where there are more prizes to be won, and winners to be declared.
COPYWRITER: Rachel Block
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CREATIVE DIRECTORS: Bob Jensen & David Petti
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AGENCY: O'Keefe Reinhard & Paul
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PRODUCTION COMPANY: Tessa Films
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DIRECTOR: Lauren Sieczkowski
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COPYWRITER: Rachel Block | CREATIVE DIRECTORS: Bob Jensen & David Petti | AGENCY: O'Keefe Reinhard & Paul | PRODUCTION COMPANY: Tessa Films | DIRECTOR: Lauren Sieczkowski |