The Illinois Lottery came to us to develop spots that promoted their newest scratch off tickets that are "stuffed with prizes." Looking to get across the idea that more prizes means more winners, we created a surreal, dreamy, fun world where there are more prizes to be won, and winners to be declared.
ART DIRECTOR: Rachel Warner
COPYWRITER: Rachel Block
CREATIVE DIRECTORS: Bob Jensen & David Petti
PRODUCTION COMPANY: Tessa Films
DIRECTOR: Lauren Sieczkowski