How do you reinvent an iconic brand like Chili's? Bring back the classic jingle and make it "bigger than ribs." Chili's came to us to breathe some new life into the brand and help them get back to their roots, by focusing on "one thing" - burgers, ribs, and fajitas. Visually we took a simple, yet bold approach by animating the lyrics on screen and highlighting the most important thing - the food.
ART DIRECTOR: Rachel Warner
COPYWRITERS: Jen Bills & Dana Quercioli
CREATIVE DIRECTOR: Matt Reinhard
MOTION DESIGN: Trevor Rose
PRODUCTION COMPANY: Man on Fire / Manny Rodriguez
MUSIC: Beacon Street Studios