Macy’s Mother’s / Father’s Day
CLIENT: Macy’s
ROLE: Freelance Art Director
SERVICES: Creative Direction, Art Direction
After dealing with a whole year’s worth of pandemic-related stress, celebrating mom and dad may be more important than ever before. To highlight Macy’s vast amount of gifts at a variety of price points, we created relatable scenarios that embrace our new normal, and shine a light on the parents who’ve gotten us through an unprecedented year.
COPYWRITER: Rachel Block
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CREATIVE DIRECTOR: Ken Erke
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AGENCY: Major Behavior
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COPYWRITER: Rachel Block | CREATIVE DIRECTOR: Ken Erke | AGENCY: Major Behavior |