Hibbett Spring 2025

CLIENT: Hibbett
ROLE: Associate Creative Director
SERVICES: Creative Direction, Art Direction, Pre Production, Production, On Set Art Direction, Post Production

For their Spring in-store product photography campaign, Hibbett wanted something new and different. Leaning into their target demographic and taking a page from their aesthetics and overall vibe, we created a shoot that is energetic, authentic, colorful, and fun. Letting the talent own the space and command the viewer’s attention created a real yet aspirational mood.