Chili’s Is Back, Baby
CLIENT: Chili’s
ROLE: Art Director
SERVICES: Art Direction, Pre Production, Production, On Set Art Direction, Post Production
How do you reinvent an iconic brand like Chili's? Bring back the classic jingle and make it "bigger than ribs." Chili's came to us to breathe some new life into the brand and help them get back to their roots, by focusing on "one thing" - burgers, ribs, and fajitas. Visually we took a simple, yet bold approach by animating the lyrics on screen and highlighting the most important thing - the food.
COPYWRITERS: Jen Bills & Dana Quercioli
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GROUP CREATIVE DIRECTOR: Matt Reinhard
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MOTION DESIGN: Trevor Rose
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AGENCY: O'Keefe Reinhard & Paul
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PRODUCTION COMPANY: Man on Fire / Manny Rodriguez
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MUSIC: Beacon Street Studios
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COPYWRITERS: Jen Bills & Dana Quercioli | GROUP CREATIVE DIRECTOR: Matt Reinhard | MOTION DESIGN: Trevor Rose | AGENCY: O'Keefe Reinhard & Paul | PRODUCTION COMPANY: Man on Fire / Manny Rodriguez | MUSIC: Beacon Street Studios |