Rachel Warner

Macy’s MOTHER’S DAY AND FATHER’S DAY

After dealing with a whole year’s worth of pandemic-related stress, celebrating mom and dad may be more important than ever before. To highlight Macy’s vast amount of gifts at a variety of price points, we created relatable scenarios that embrace our new normal, and shine a light on the parents who’ve gotten us through an unprecedented year.

ART DIRECTOR: Rachel Warner

COPYWRITER: Rachel Block

GROUP CREATIVE DIRECTOR: Ken Erke

AGENCY: Major Behavior