Macy’s holiday
How do you celebrate the holidays in the middle of a pandemic? By giving thoughtful gifts that mean more. To highlight Macy’s vast amount of gifts at a variety of price points, we created relatable scenarios that are familiar for all of us this year. We embraced the nature of this year’s celebrations, and found the perfect gifts to pair with everyone on your list.
ART DIRECTOR: Rachel Warner
COPYWRITER: Rachel Block
GROUP CREATIVE DIRECTOR: Ken Erke
AGENCY: Major Behavior