LIVE MAS SCHOLARSHIP
When tasked with creating 15 and 30 second spots promoting the Taco Bell's Live Más Scholarship as well as congratulating the winners, I went to the original source and edited down the winners' submission videos. Using their submitted footage, allowing them to tell their own story, we created a simple, yet bold campaign for the Scholarship.
ART DIRECTOR / EDITOR: Rachel Warner
CREATIVE DIRECTOR: Matt Reinhard