Using the tune of “Funiculi, Funicula,” we created a totally new holiday song for Groupon. We married the over the top nature of the song with fun, bright, lively visuals that together captured the playful, original spirit of giving the gift of Groupon for the holidays.
ART DIRECTOR: Rachel Warner
COPYWRITER / CREATIVE DIRECTOR: Pat Durkin
COPYWRITER: Rachel Block
GROUP CREATIVE DIRECTOR: Will Bright
PRODUCTION COMPANY: World War Seven