Chili's

How do you reinvent an iconic brand like Chili's? Bring back the classic jingle and make it "bigger than ribs." Chili's came to us to breathe some new life into the brand and help them get back to their roots, by focusing on "one thing" - burgers, ribs, and fajitas. Visually we took a simple, yet bold approach by animating the lyrics on screen and highlighting the most important thing - the food.

ART DIRECTOR: Rachel Warner

COPYWRITERS: Jen Bills & Dana Quercioli

CREATIVE DIRECTOR: Matt Reinhard

MOTION DESIGN: Trevor Rose

PRODUCTION COMPANY: Man on Fire / Manny Rodriguez

MUSIC: Beacon Street Studios